Splyt

Branding  + Collateral

Daring, Bold, Approachable, Confident

vibe: 

scope: 

Splyt is a payment splitting app designed for the "hero" of your group who is always the one to front their credit card when the check comes. Through creating an established brand strategy and honing in on our target, we knew it was important to lean into the approachability and liveliness of this brand. The style was chosen to disrupt the financial industry that generally leads with stark and serious design, typefaces and colors.

The Goal: Branding that wouldn't be a buzz kill after a couple espresso martinis.