Lure Candle Co.
Branding + Website + Packaging
Eclectic, Radiant, Artsy, Warm
Lure Candle Co. is a candle company created for the woman who views their space as a canvas for creativity. This branding and palette were inspired by eclectic styling and mid-century interior design. We found most of our competitors in the space leaned into an minimalist, neutral aesthetic, so we pushed out of that into a more lively, colorful palette to speak to our target clientele. The site design uses color, spacing and playful shapes to pull viewers in and speak to their desire for a curated aesthetic.
The Goal: Branding that makes you want to light your candle and kick your feet up with a glass of red.