Coral Waves

Branding + Collateral

Vibrant, Welcoming, Lighthearted, Coastal

vibe: 

scope: 

Coral Waves is a seaside goods store nestled in the heart of a charming beach town. Our intention for the branding was to capture the essence of the coast while working in a burst of vibrant colors, to steer away from the typical beachy aesthetic. We chose a warm palette to reflect a sunset, to stand out from neighboring stores that embrace the stereotypical blues and sands of the "beachy" color palette. We incorperated hand-drawn illustrations to give a grounded vibe and to balance out the bright color scheme.

The Goal: Branding that makes you feel like you're sailing off into the sunset.